Best games are born when a good idea is brought together with a team of professionals. Whether you only have a beginning of an idea or a clear vision, we provide the tools to turn it into reality. Even though all projects are unique, they follow a similar road from planning to creation. Below, we have broken down the process of creating a game into steps.
IDEAS AND OBJECTIVES
Finding out what we want and why
The project starts with a meeting to find out what are the customer’s business and educational goals that the game will be built upon. The value proposition for the end user is created together with the customer. When the goals are clear, it’s time to move on to getting to know the target group.
Customer’s role: Make sure you know what you want to achieve with the game. Is the goal to educate, spread information or maybe to strengthen stakeholder commitment? Defining the target group as well as possible helps with the design process.
GET FAMILIAR WITH THE TARGET GROUP
Mapping the users and their behaviour
For the game to really appeal to the target group, it needs to be designed and made with those people in mind. For this, careful research is done to find out what kind of players make up the target audience, why and how would they play the game, and what do they want from the game. The results from this research are used together with tools of user-centered design, such as player’s customer journey mapping and stakeholder mapping, to get the best possible picture of the target group.
Customer’s role: You know your industry and stakeholders the best so be ready to share your information with everyone in the project team.
CONTENT AND FUNCTIONALITY
Defining functionality and working on content
Once everyone in the team has a clear understanding of the goals of the customer and needs of the target group, the next step is to plan the structure and content of the game. The most important functions of the game as well as the platform of the game will be agreed on. After this step, everyone should have a mutual understanding of what will and will not be included in the game.
If creating the content hasn’t started yet, now is time for that. The educational content that will be included in the game also works as a base for the actual game design during the next step.
Customer’s role: At this point, it is important to adjust the wishes and goals to better suit the needs and customs of the players. This is step is also where we need you the most because the educational content is created; that is what you know the best.
DESIGNING AND PLANNING
Careful planning creates the base for successful implementation
In the planning step, the relationship of the educational content and the gameplay elements is developed, the fluidity of the user experience is planned, and the visual side of the game is created based on the wishes of the customer and with the target audience constantly in mind.
Also in this step, the aim is to finalize all educational content that is to be included in the game. This is because it helps embedding the content as seamlessly as possible to the larger game script that also contains game and story elements.
Customer’s role: At this point, it’s good to make sure you like the direction the game is heading and that the game feels like the product you wished for. Be also prepared to hone the content of the game into a top shape together with us.
IMPLEMENTATION AND TESTING
From a good plan to a great game – by constant testing
The implementation time depends on the size of the project but it’s usually somewhere between a few weeks and a month. This step consists of creating the graphics, programming the game as well as testing it. The game is done in layers, starting from implementing basic functions and testing them before moving on to more detailed ones. The game is built right from the beginning to be easily maintained, expanded and fixed.
Testing is the single most important sector of game development – that’s why it’s done throughout the whole project. The game is tested in-house by NordicEdu as well as externally by testers within the game’s target audience. Testing is done until the game’s technical implementation and game experience are up to the standards set in the beginning of the project.
Customer’s role: Be ready to test the game with your team and give feedback. It’s also important to start marketing the game at this point.
RELEASING AND FURTHER DEVELOPMENT
The game will be released and monitored
When the game is ready, it’s time to enjoy the results. Whether it’s a mobile or a browser game, we can either launch it for the customer or help the customer in launching it for the players. After a successful launch, we continue monitoring how the game is being played using analytical tools. With the data obtained, we can conclude how well the objectives were met and how to further improve the game. Because we care for our products, we have one year guarantee for our games that commits us to take care of possible post-launch updates for the customer.
Customer’s role: The product is finished and ready to be distributed to the target group. It is still important to focus on marketing the game to ensure that the target group truly finds the game. After a few months, you will receive a report on the key statistics and usage of the game.